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Reading Yelp’s S1: Rapid Growth, Amidst Challenges
Yelp’s S1, which was issued last week as a run-up to a $100 million IPO, reveals a lot of new data about the reviews leader. The big question about Yelp has been whether it can grow against increased...
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New at ILM West: Google, Facebook, SoLoMo Day +++
ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model...
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The Super Lineup at ILM East March 26-28 (Boston)
ILM East is coming back to Boston March 26-28 with a lineup of do-ers and innovators that are transforming and re-defining the local space. Highlights include a featured keynote from industry legend...
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Google Offers’ Nitin Mangtani Set to Keynote at ILM East
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of...
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CityGrid Media Announces Jason Finger as New CEO
IAC announced today that SeamlessWeb founder Jason Finger will take over as CEO of its CityGrid Media unit April 12. CItyGrid Media includes the CityGrid ad network and Citysearch, Urbanspoon, Insider...
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Trulia’s S1: Strong Focus on Monthly Fees, Mobile Monetization
Trulia, which provides real estate Web and mobile leads, display advertising and real estate-oriented social media services, has followed in the footsteps of its rival, Zillow, and issued an S1 in...
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SMB Digital 2012: Yodle’s Cunningham Takes on ‘The Experts’
Yodle CEO Court Cunningham, in a well received presentation at SMB Digital Marketing this week in Chicago, told attendees to constantly adapt to actual conditions in the marketplace, not what the...
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Newspapers’‘Wanderful Media’ Rethinks Digital Circulars
The consortium of 12 major newspaper companies that last year purchased Travidia, a digital circular vendor, has relaunched as Wanderful Media. The consortium, previously known as ShopCo., has...
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Chris Terrill Discusses ServiceMagic’s Rebranding to ‘Home Advisor’
A few years ago, it became apparent that IAC’s ServiceMagic had stalled. While the 1,200 person company has continued to show growth, and had expanded to several international markets, it was clearly...
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Retailigence: Store Inventory Aids Mobile Search, Spurs Sales
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept “local” concepts that always make so much sense but have been tough to...
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LIL 2013: Search All Stars Talk Google (And Getting Around Google)
Local search is taking lots of new directions, with unprecedented opportunities opening up for low budget SMBs, according to an all star panel of search experts at Leading in Local in Boston March 19....
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Yelp Rolls Out Local Revenue Estimator
Primitive (and perhaps misleading) estimates on effective ROI have driven many local publishers up the wall. During Yelp‘s IPO period, one analyst suggested that it cost pizza shops almost a hundred...
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SpaFinder Last Minute: Scheduling as Promotion Opportunity
Is appointment scheduling poised to be a new anchor for service promotions? That vision –”look for an appointment, get a deal or upsell ” — has been articulated by a number of scheduling vendors, such...
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Lem Lloyd’s Move to FixYa: Q&A Sites as Content Marketing
People are getting excited about Content Marketing again this year, with Website, mobile and video editorial content, ratings and reviews, promotions and listings broadening the content farm/search...
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ReachLocal CEO Zorik Gordon Talks ‘ClubLocal’
ReachLocal is moving boldly to find new ways to boost the business of its SMB customers. While the independent sales organization is still largely supported by the sale of advertising packages to its...
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ReachLocal Moves Away From Consumer-Facing ‘ClubLocal’
ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal...
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Local’s New Year: Some Thoughts and Predictions
Over the years, we’ve seen some major paradigm shifts in the transition of local marketing to digital. In 2003, it was the rise of Google search as applied to small business –to this day, the biggest...
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Analytics Take Center Stage: Where2GetIt Acquires Brandify
Analytics are moving center stage for many “platform” companies previously anchored in features such as maps, search, deals, store location, directions, listing updates and enhancements. The trend – a...
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YP’s David Lebow at BIA/Kelsey: No More National Local Wall
The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP EVP David Lebow during a keynote at Leading in...
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DataSphere: Opportunity in Mobile Advertising for SMBs
The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options – including the use of social media, mobile targeting and promotional calls to action – provide...
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